Monday, January 28, 2013

Scion Motivate Competition 2013

 How You Can Help: 

1. Like Us & Help Spread the Word!
  • The More "Likes" Our Content Gets, the More People will See it!
  • If you see something that you like, share it with your family and friends.
  • See something you think we'd be interested in? Share it With Us!
2. Social Media Awareness
3. Follow Our Development
  • We will continue to post updates to the Blog: Empowered Economics
  • Submission to the 2013 Scion Motivation Competition is due February 1, 2013
  • Review and Judgement through February 17, 2013
  • 50 Semi-Finalists announced February 18, 2013
  • 10 Finalists Announced March 15, 2013
    • Finalists Receive $10k and a New Car!
4. Call Us Today for a FREE Consultation on your Marketing or Event Needs

Saturday, November 3, 2012

Follow My Launch!

Check out for Posts and Updates! 


 11/4 - 11/10 Physiological 
 11/11 - 11/17 : Safety 
11/18 - 11/24 : Love & Belonging 
11/25 - 12/1 Esteem 
12/2 - 12/8 : Self-Actualization 
12/9 - 12/15 Motivation x Ability x Opportunity 
12/16 - 12/21 : The Mayan Calendar & History 
12/21 : End of the Mayan Calendar 
12/22 Launch of Lulu Marketing and Events 
12/23 - ? More to Come! 

Sunday: Facebook
Monday: Blogger 
Tuesday: Twitter 
Wednesday: YouTube
Thursday: Tumblr
Friday: Pinterest
Saturday : Pearltrees

Tuesday, September 11, 2012

Networking 101: Let's Connect

LinkedIn Much?

Let's be friends on LinkedIn! As most Marketers will tell you, it's not just WHAT you know, but WHO you know. So let's start networking!

 Love, Lulu

Friday, August 3, 2012

My Resume 2012

If I am to be trusted as a source, I believe my credentials should be public. I have worked many jobs on the way to developing the skills I need for my career, and though this is not an exhaustive list, I believe it illustrates the most important highlights.

Ashley Hale


Bachelor of Science, Business Administration                                            May 2012
Marketing Concentration
University of the Pacific, Stockton, CA


Box Office Manager                                                                                                7/2012- Present
Stockton Symphony, Stockton, CA
                *Conducted Seasonal and Single Ticket Sales
                *Assisted in General Marketing and Administrative Tasks
                *Researched New Marketing Opportunities

Sales Manager                                                                                                           4/2012-7/2012
The Alabama Girl, Stockton, CA
                *Prepared Training Materials for Seasonal Launch
                *Coordinated Shipments with Vendors and Sales Representatives
                *Oversaw Technological Advancements

Marketing Intern, Marketing and University Communications               5/2011 – 4/2012
University of the Pacific, Stockton, CA
                *Initiated Strategic Internal Marketing Campaign
*Conceptualized University’s Social Media Marketing Efforts
*Conducted Research for Major Marketing Initiatives

Campus Affairs Commissioner                                                                             10/2010-5/2011
Associated Students of the University of the Pacific, Stockton, CA
                *Facilitated Communication between ASuop and the Affiliated Clubs and Organizations
                *Updated Monthly Newsletters
                *Attended Cabinet and Senate Meetings to represent the Clubs and Organizations

Director of Event Planning, Intern                                                                       8/2010 - 3/2011
Port City Marketing Solutions, Stockton CA                                                                            
*Planned Logistics and Implementation of Events for Clients
*Worked with Clients, Vendors, Business Owners, and Stockton Publicity
                *Coordinated Non-Profit Concerts
                *Supervised Additional Event Management Interns

Event Manager, Office of Leadership and Involvement                              8/2010 – 10/2011
University of the Pacific, Stockton, CA
                *Operated Advanced Audio and Visual Technology
*Developed Networking Skills
*Provided Superior Customer Service

Diversity Coordinator, Multicultural Affairs                                                    8/2009-4/2011
University of the Pacific, Stockton, CA                                                          8/2008-10/2008
*Wrote Proposals for Each Event
* Identified Sectors of the PACIFIC Model Learning Outcomes Related to these Events
*Created Marketing Materials for Promotion of Events
*Reserved Campus Rooms and Resources
*Prepared Event Evaluations and Analyzed Results
*Provided and Presented Background Information at Each Event to Demonstrate
Cultural Significance

Administrative Assistant                                                                                         2/2007 – 5/2008
Hale’s Truck Trailer Repair, Inc., Sacramento, CA 
                *Provided Customer Service to Ensure Clients were Satisfied or Able to Find
Desired Products
*Reconciled Bank Account and Made Weekly Deposits
*Prepared Purchase Orders and Invoices for Customers
*Researched other Companies as New, Possible Clients
*Developed the Company Website
                *Created Marketing Materials for Clientele


Social Media for Non-Profits Presenter                                                            3/2012
Women’s Center of San Joaquin County, Stockton, CA            
                *Constructed a Social Media Introduction & Opportunities Presentation
                *Presented to the Women’s Center of San Joaquin County Staff
                *Recognized in Contributing to the Decision to add a Social Media
                                Coordinator Position to Staff

Social Media Guest Speaker, Global Center for Social Entrepreneurship      2/2012
University of the Pacific, Stockton, CA                          
                *Prepared Customized Social Media Presentation
                *Presented on Free Social Media Opportunities for Social Entrepreneurs
                *Presented on 2012-2013 Analytics of Corporate Investment in Social Media

“Colors of the Wind” Keynote Speaker                                                           11/2011
Podesto Teen Impact Center, Stockton, CA
                *Spoken Word Motivational Speaker
                *Native American Culture and Art Educator

Empowering Young Voice Concert                                                                     12/2010
Empire Theatre, Stockton, CA
                *Free Concert to Highlight Local Youth Artists
                *Connected Local Youth to Community Resources
                *Conceptualized, Organized, and Executed the Event

Domestic Violence Awareness Concert                                                            10/2010
Empire Theatre, Stockton, CA
                *Benefited the Women’s Center of San Joaquin County
                *Opening Social Justice Artist
                *Conceptualized, Organized, and Executed the Event

Students of Distinction Organizer                                                                       2009-2011
University of the Pacific, Stockton, CA
                *In alliance with the Multicultural Center and Admissions Department
                *Organized Hosting Program to Encourage Enrollment of Minority and
                                Traditionally Disenfranchised Students

Valentines for Veterans                                                                                           2007
Bella Vista High School, Fair Oaks, CA
                *Effort for Veterans Hospitals and VFW Posts throughout Sacramento
                *Organized High School to Create Personalized Valentines for Distribution
                *Conceptualized, Organized, and Executed the Event


President of the Native American Student Association                            2010-2012
Vice President of the Native American Student Association                   2009-2010
University of the Pacific, Stockton, CA
                *Represented Pacific on the 28th, 29th, & 30th Annual Stockton Powwow Committee
*Coordinated Native American Heritage Month, including Native Spirituality Day,
Native Wellness Day, and a Craft and Basket Weaving Day
*Collaborated with Bon Appétit to serve Native American Frybread with
Strawberries for the Weekly Dessert Bar
*Planned and Lead Community Outreach and Educational Events

President of the Social Media Club                                                                   2011- 2012
University of the Pacific, Stockton, CA
                *Founded, Organized and Launched the Club
                *Evaluated the Changing Impacts of Social Media in Personal and Professional Spheres
                *Developed Innovative Social Media Marketing Plans

Secretary of Urban Icon Brand Ambassadors                                                2011-2012
University of the Pacific, Stockton, CA
                *Participated in Founding and Planning of the Club
                *Worked with Urban Icon Executives to Brainstorm Future Ideas
                *Assisted in Promotion of Inaugural Event, “All About the Entertainment Industry” featuring Raymone Bain, Tyrone Davis, and Professors Keith Hatschek and Thomas Brierton

Student Representative, President’s Spirit Task Force                            2010-2012
University of the Pacific, Stockton, CA
                *Voiced Student Perspective on the State of School Spirit and Measures to Improve it
                *Participant in Gathering and Evaluating Student Response Data

Wednesday, November 2, 2011

Social Entrepreneurship: An Introduction

The Definition:
“A social entrepreneur recognizes a social problem and uses entrepreneurial principles to organize, create and manage a venture to achieve social change ( a social venture).” – Wikipedia

The Example:
We can spend BILLIONS in aid to send food to Africa, or we can support the largest untapped resource in the world and provide the women with the land to farm the resources they need to farm that land, grow their own food, and empower themselves. – Back Pack Farm: Africans feeding Africa (

The Application:
But this theory doesn’t just apply to extremely impoverished people in Third World Countries. We need to bring this home to our own people. STOP waiting for the government to “change things” so enough new jobs are created so that everyone can be employed. While you’re waiting to act on your dreams, you’re wasting valuable time of your life away, time you will never get back. Seconds turn to minutes turn to hours, days, weeks, years? You have unique talents, ideas, resources, and experiences. Please don’t waste them. If you keep doing what you’ve always done you’ll continue to get the same results you’ve always gotten. It’s time for a change – not a hand out but a hand up. I apologize for the “clichés”, but for simplicity’s sake I believe they get the message across.

The Content:
This blog is an accumulation of life observations I made, lessons I’ve learned, and established business practices as instructed and guided by my wonderful, esteemed, and knowledgable Business Professors at the University of the Pacific.

The Background:
My family always laughed that, “Ashley’s Out to Save the Whales Again”, referring to my fervent effort to change things that seem to be impossible. I am not perfect, I do not consider myself any better than anyone else. I compare myself instead to my capacity to reach my own potential. What I recognize is that I’ve been blessed with amazing people in my life that have sacrificed everything for me so that I can reach my dreams. On that pursuit I realized that I won’t be remembered for the amount of dollars I die with in my bank account, I’ll be remembered by those that love me and by those whose lives were somehow changed by my existence. I have a unique set of skills, experiences, and teachers in my life and I want to do something meaningful with that. I’m out to pay it forward, and I’m out to change the world for the children I have not yet had because I’m sick of the way things are and I’m sick of the way they’re going. I’ve heard that’s the secret to changing the world though – First you change your world, impacting the people around you, and watch the ripple effect as the impact carries on. So take this blog as my experiment because I’m interested to see how far that ripple effect can go if I truly try to capture my passions in written form.

The Goal:
My goal with this blog is to summarize and simplify the process to start a company from inception through commercialization of a product or service.

“If you can’t explain it simply you don’t understand it well enough.” – Albert Einstein

The Equations:

Getting Things Done  =  Motivation  x  Ability  x  Opportunity
If you’re lacking one of these 3 things you can easily get stuck in a rut with the best ideas that never become anything but a memory. There’s a time for dreams, and then there’s a time for action. So I will be breaking down this equation further later regarding how to overcome those barriers and let your empowered potential flourish.

Happiness  =  Someone to Love  +  Something to Do  +  Somewhere to Be
Hapiness is not an end all result we’re striving for, it is not something that magically happens one day when you wake up and everything’s perfect and you finally have everything you want. That’s the thing about desire, you’ll never have everything you want, so focus first on the things you need. Happiness is a mindset we choose to strive for by directing our thoughts, attention, and time. Happiness is the process of enjoying the journey and figuring out how to balance our privileges and responsibilities so we can share that happiness with those we love.

Personal Statement:
I respect everyone’s choice to hold their own values and goals as long as they don’t infringe on the intrinsic liberties of others. It is my personal opinion that nothing in this world means more or is more powerful than love. As a student of Economics, and Politics, and Government, and History I understand our society is structured to run with a competitive capitalistic heartbeat and to enjoy the luxuries of this society we need to compete in that system. I am seeking to empower the people with the motivation to revolutionize their lives and shake the currently established socioeconomic hierarchies. In-so-doing, I request that those who do choose to use my advice and knowledge continue to pay forward the love in which I have invested into this project, and in turn you. Make the most of yourself and your opportunities, but bring up your brothers and sisters with you – don’t tear them back down. Guide them in love and your investment will tenfold.  

Tuesday, October 25, 2011

Elders Speak

Time Evolves and Renews

The Next Generation, The Environment, and


A Moral Question

The Peacemaker

The Balance