Saturday, November 3, 2012

Follow My Launch!

Check out for Posts and Updates! 


 11/4 - 11/10 Physiological 
 11/11 - 11/17 : Safety 
11/18 - 11/24 : Love & Belonging 
11/25 - 12/1 Esteem 
12/2 - 12/8 : Self-Actualization 
12/9 - 12/15 Motivation x Ability x Opportunity 
12/16 - 12/21 : The Mayan Calendar & History 
12/21 : End of the Mayan Calendar 
12/22 Launch of Lulu Marketing and Events 
12/23 - ? More to Come! 

Sunday: Facebook
Monday: Blogger 
Tuesday: Twitter 
Wednesday: YouTube
Thursday: Tumblr
Friday: Pinterest
Saturday : Pearltrees

Tuesday, September 11, 2012

Networking 101: Let's Connect

LinkedIn Much?

Let's be friends on LinkedIn! As most Marketers will tell you, it's not just WHAT you know, but WHO you know. So let's start networking!

 Love, Lulu

Friday, August 3, 2012

My Resume 2012

If I am to be trusted as a source, I believe my credentials should be public. I have worked many jobs on the way to developing the skills I need for my career, and though this is not an exhaustive list, I believe it illustrates the most important highlights.

Ashley Hale


Bachelor of Science, Business Administration                                            May 2012
Marketing Concentration
University of the Pacific, Stockton, CA


Box Office Manager                                                                                                7/2012- Present
Stockton Symphony, Stockton, CA
                *Conducted Seasonal and Single Ticket Sales
                *Assisted in General Marketing and Administrative Tasks
                *Researched New Marketing Opportunities

Sales Manager                                                                                                           4/2012-7/2012
The Alabama Girl, Stockton, CA
                *Prepared Training Materials for Seasonal Launch
                *Coordinated Shipments with Vendors and Sales Representatives
                *Oversaw Technological Advancements

Marketing Intern, Marketing and University Communications               5/2011 – 4/2012
University of the Pacific, Stockton, CA
                *Initiated Strategic Internal Marketing Campaign
*Conceptualized University’s Social Media Marketing Efforts
*Conducted Research for Major Marketing Initiatives

Campus Affairs Commissioner                                                                             10/2010-5/2011
Associated Students of the University of the Pacific, Stockton, CA
                *Facilitated Communication between ASuop and the Affiliated Clubs and Organizations
                *Updated Monthly Newsletters
                *Attended Cabinet and Senate Meetings to represent the Clubs and Organizations

Director of Event Planning, Intern                                                                       8/2010 - 3/2011
Port City Marketing Solutions, Stockton CA                                                                            
*Planned Logistics and Implementation of Events for Clients
*Worked with Clients, Vendors, Business Owners, and Stockton Publicity
                *Coordinated Non-Profit Concerts
                *Supervised Additional Event Management Interns

Event Manager, Office of Leadership and Involvement                              8/2010 – 10/2011
University of the Pacific, Stockton, CA
                *Operated Advanced Audio and Visual Technology
*Developed Networking Skills
*Provided Superior Customer Service

Diversity Coordinator, Multicultural Affairs                                                    8/2009-4/2011
University of the Pacific, Stockton, CA                                                          8/2008-10/2008
*Wrote Proposals for Each Event
* Identified Sectors of the PACIFIC Model Learning Outcomes Related to these Events
*Created Marketing Materials for Promotion of Events
*Reserved Campus Rooms and Resources
*Prepared Event Evaluations and Analyzed Results
*Provided and Presented Background Information at Each Event to Demonstrate
Cultural Significance

Administrative Assistant                                                                                         2/2007 – 5/2008
Hale’s Truck Trailer Repair, Inc., Sacramento, CA 
                *Provided Customer Service to Ensure Clients were Satisfied or Able to Find
Desired Products
*Reconciled Bank Account and Made Weekly Deposits
*Prepared Purchase Orders and Invoices for Customers
*Researched other Companies as New, Possible Clients
*Developed the Company Website
                *Created Marketing Materials for Clientele


Social Media for Non-Profits Presenter                                                            3/2012
Women’s Center of San Joaquin County, Stockton, CA            
                *Constructed a Social Media Introduction & Opportunities Presentation
                *Presented to the Women’s Center of San Joaquin County Staff
                *Recognized in Contributing to the Decision to add a Social Media
                                Coordinator Position to Staff

Social Media Guest Speaker, Global Center for Social Entrepreneurship      2/2012
University of the Pacific, Stockton, CA                          
                *Prepared Customized Social Media Presentation
                *Presented on Free Social Media Opportunities for Social Entrepreneurs
                *Presented on 2012-2013 Analytics of Corporate Investment in Social Media

“Colors of the Wind” Keynote Speaker                                                           11/2011
Podesto Teen Impact Center, Stockton, CA
                *Spoken Word Motivational Speaker
                *Native American Culture and Art Educator

Empowering Young Voice Concert                                                                     12/2010
Empire Theatre, Stockton, CA
                *Free Concert to Highlight Local Youth Artists
                *Connected Local Youth to Community Resources
                *Conceptualized, Organized, and Executed the Event

Domestic Violence Awareness Concert                                                            10/2010
Empire Theatre, Stockton, CA
                *Benefited the Women’s Center of San Joaquin County
                *Opening Social Justice Artist
                *Conceptualized, Organized, and Executed the Event

Students of Distinction Organizer                                                                       2009-2011
University of the Pacific, Stockton, CA
                *In alliance with the Multicultural Center and Admissions Department
                *Organized Hosting Program to Encourage Enrollment of Minority and
                                Traditionally Disenfranchised Students

Valentines for Veterans                                                                                           2007
Bella Vista High School, Fair Oaks, CA
                *Effort for Veterans Hospitals and VFW Posts throughout Sacramento
                *Organized High School to Create Personalized Valentines for Distribution
                *Conceptualized, Organized, and Executed the Event


President of the Native American Student Association                            2010-2012
Vice President of the Native American Student Association                   2009-2010
University of the Pacific, Stockton, CA
                *Represented Pacific on the 28th, 29th, & 30th Annual Stockton Powwow Committee
*Coordinated Native American Heritage Month, including Native Spirituality Day,
Native Wellness Day, and a Craft and Basket Weaving Day
*Collaborated with Bon App├ętit to serve Native American Frybread with
Strawberries for the Weekly Dessert Bar
*Planned and Lead Community Outreach and Educational Events

President of the Social Media Club                                                                   2011- 2012
University of the Pacific, Stockton, CA
                *Founded, Organized and Launched the Club
                *Evaluated the Changing Impacts of Social Media in Personal and Professional Spheres
                *Developed Innovative Social Media Marketing Plans

Secretary of Urban Icon Brand Ambassadors                                                2011-2012
University of the Pacific, Stockton, CA
                *Participated in Founding and Planning of the Club
                *Worked with Urban Icon Executives to Brainstorm Future Ideas
                *Assisted in Promotion of Inaugural Event, “All About the Entertainment Industry” featuring Raymone Bain, Tyrone Davis, and Professors Keith Hatschek and Thomas Brierton

Student Representative, President’s Spirit Task Force                            2010-2012
University of the Pacific, Stockton, CA
                *Voiced Student Perspective on the State of School Spirit and Measures to Improve it
                *Participant in Gathering and Evaluating Student Response Data